Front Cover Final Idea

I have decided to choose this idea for my final idea as i feel that it will look more like a local newspaper.

This idea like the local newspapers I analysed is unique to the town and only articles related to the town will be included in this local newspaper.

with this idea I can incorporate advertisements of businesses in the local area.

This idea includes the newspapers website which in turn will advertise the website so that it is more popular.

this idea also includes the contents of each issue down one side so that the audience knows what to expect from the issue.

It also includes a logo and colour scheme which will show continuity.

Industry Research - The Mid Sussex Times

The Mid Sussex Times was first released in 1881 and circulates roughly 12,847 a year. It is owned by Johnston Press.
The Mid Sussex time has a smaller audience than  The News Shopper this may be because The Mid Sussex Times charge 45p for its newspaper whereas The News Shopper is Free.
To me the  Mid Sussex Times Seems Less Local than the News Shopper and The Kent Messenger, although the main article is about the local area it hasn't got the local advertisements like the other two that makes it feel local.

The Mid Sussex Times Newspaper, like the News Shopper and Kent Messenger, has a website which can broaden the audience.



The Mid Sussex times is published by Johnston Press Plc it is one of the largest local newspaper publishers in the UK and a major force on the internet.
Johnston press say "our aim is to serve local communities across a variety of channels, providing access to local information. We have unique local content created by teams of local experts who believe that "content is king". Our coverage of local stories and events is unrivaled across all media."
Johnston press say that because they know what their readers want allows them to have extensive local market penetration wherever they publish.

Industry Research - The Kent Messenger

the Kent Messenger was first founded as the Maidstone telegraph in 1859 , and then changed to the Kent Messenger in 1861. The Kent Messenger is owned and published by the KM Group.  The Kent Messenger circulates 88.984 a year.
The Kent messenger like the News Shopper also has different editions  for different localities and so has a wide audience, keeping the news as local as possible. The Kent Messenger includes articles about local people so that the audience can relate to the articles.
The Kent Messenger Charges 55p for its newspaper this decrease the audience as they may not be prepared to pay for a local newspaper.
The Kent messenger also has a website which provides news 24/7 this widens there audience even more.

Industry Research - News Shopper

The News shopper was first launched on January 21st 1965 in Orpington  and was decided to be revolutionary as it would be free, and would start with 29,000 copies. The founders were Richard Addison, Gerald McKnight, David English and South African millionaire lawyers Rayne Kruger and Anthony Aaronson.
The founders then decided to open more editions.

Rupert Murdoch arrived from Australia in August 1969 to buy the paper and two similar publications in Blackpool and Cardiff.

Ownership by News International meant the weekly News Shopper losses, once the source of bankruptcy fears, were forgotten.

Currently there are eight print editions of the news shopper this i believe is a big reason as to why it is so popular because each edition is unique to its locality  meaning that each edition is up to date and informative of the news more local to you, this also means that he news shopper has a much wider audience than it did back in 1965.
Another reason as to why it is successful is because it is backed and sponsored by businesses in its locality meaning there is a big  community behind each of its editions.
the news shopper is also successful because of its award - winning website running since the late 1990's, it provides the very latest news seven days a week in between its weekly issues.

The news shopper is published by Newsquest, news quest say that they are  'a leader in providing local and regional news, information and more through  a network of known and trusted print, online and mobile media brands that reach half of all UK mainland households. 

it publishes more than 200 newspapers, magazines and trade publications, including 17 paid-for dailies. It has a weekly readership of 13 million and a weekly circulation of 10 million.

Newsquest also has major internet coverage with more than 160 local newspaper and portal websites that are independently audited they serve more than 75 million pages to over nine million unique users every month.

Newsquests objective is 'to have market - leading brands disseminating local information in a number of different and simultaneous ways, which reflect the views and aspirations of the communities they serve'.