Friday 26 August 2011

Industry Research - The Mid Sussex Times

The Mid Sussex Times was first released in 1881 and circulates roughly 12,847 a year. It is owned by Johnston Press.
The Mid Sussex time has a smaller audience than  The News Shopper this may be because The Mid Sussex Times charge 45p for its newspaper whereas The News Shopper is Free.
To me the  Mid Sussex Times Seems Less Local than the News Shopper and The Kent Messenger, although the main article is about the local area it hasn't got the local advertisements like the other two that makes it feel local.

The Mid Sussex Times Newspaper, like the News Shopper and Kent Messenger, has a website which can broaden the audience.



The Mid Sussex times is published by Johnston Press Plc it is one of the largest local newspaper publishers in the UK and a major force on the internet.
Johnston press say "our aim is to serve local communities across a variety of channels, providing access to local information. We have unique local content created by teams of local experts who believe that "content is king". Our coverage of local stories and events is unrivaled across all media."
Johnston press say that because they know what their readers want allows them to have extensive local market penetration wherever they publish.

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